Building on top of an exceptional service when it was first launched in 2011, OOCL’s latest offering comes in the form of a significant advancement in upgrading the MyOOCLReefer (MOR) service by leveraging the latest technologies in areas such as Artificial Intelligence (AI), Internet of Things (IoT), mobile and telematic devices to bring an unprecedented level of transparency, visibility and convenience to shippers when managing their reefer cargo shipments with us.
This level of access to information on the container can greatly help shippers in their cargo protection and inventory management process. At sea, the real-time monitoring of the shipment’s schedule and substantially more accurate Estimated Time of Arrival (ETA) can give shippers more control over the supply chain where timing of their products to shelf is of paramount importance.
On land, customers will appreciate the AI’s constant oversight on possible deviations to the container’s reefer settings where they can immediately take recovery action to any major impact affecting the cost, profit margin and market value of the shipment.
“OOCL has a very comprehensive network covering many major produce trading regions and we have recently extended our network to serve the Latin American and African markets as part of our focus on growth in these sectors,” said Mr. Andy Tung, Co-Chief Executive Officer of OOCL. “An increasing amount of our reefer business is related to temperature-sensitive cargo.
In response to the rapid growth in this trade as well as demand for quality services, we recently invested in the purchase of 4,500 new reefer containers to modernize our fleet, technological upgrades to our MOR services, and resources to train our reefer professionals to ensure OOCL delivers on that mark of quality.”
Meeting customers’ MOR shipment needs has never been more effective and easier when useful information such as the container’s real-time location, both on land and at sea, as well as visibility over temperature, humidity and other atmospheric data are right at their fingertips, anytime, anywhere. Much of the technological advancement supporting MOR’s container tracking capability at sea has in large part been a result of a close collaboration with software solutions provider CargoSmart, a sister company of OOCL.
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