INTTRA to open office in Hong Kong

On Nov, 28 five shipping companies, Maersk Sealand, P&O Nedlloyd, Hamburg Sud, MSC, CMA CGM announced that to effectively serve local customers, INTTRA will be opening up an office in Hong Kong in January 2001. The investment in the Asian region is a recognition of the significant importance of Asia in the global world trade combined with INTTRA's high commitment to the Asian markets and customers in general.

The INTTRA office will include a customer service team to provide both customers and participating ocean carriers with responses to both technical and practical questions related to INTTRA's web-portal.

"We envision that customer service will be one of our strategic edges when we introduce INTTRA to the market," said Joe Chang, Regional Head for INTTRA in Asia.

"Once our product is released we intend to leverage all online and offline customer service technologies to assure the use of INTTRA will be a smooth experience." Prior to joining INTTRA, Joe Chang was the Asian Director of Logistics for a US company providing exclusive global logistics and supply chain management services to a Fortune 500 US Corporation. He has over 13 years of extensive regional as well as international experience within the logistics field.

INTTRA is a web-based entry point into international ocean transportation. This multi-carrier portal is being developed to meet demand for simplicity, standards and visibility within the supply chain. The first version will provide transportation users with a single point of entry for tracking cargo movements across multiple carriers.

Additional planned services include access to schedule information, booking of cargo with several carriers and proactive event/exception notification. These and other new business applications will be launched on a continuous basis. INTTRA is a customer driven initiative designed by shipping, logistics and supply chain experts. INTTRA will be financially backed by major ocean carriers with a long term perspective on customer needs. Implementation of INTTRA is subject to regulatory approval.