Maersk Line reorganises to drive new strategy

Maersk Line, the container shipping division of the A.P. Moller - Maersk Group, announces the details of its new strategy to drive the turnaround of the business and return to sustainable profitability. A long-term strategy comprising four core elements will simplify the company. It builds on the improved financial results and customer satisfaction seen in the recent months.

The future will be a Maersk Line delivering a highly reliable service focused more closely on customers needs.

The core elements of the strategy are: Filling ships with profitable cargo, Provide the most reliable product demanded by customers, Provide a faster, more responsive service closer to customers, Reduce complexity and cost.

In order to reduce complexity and cost, the global organisation will be reduced by 2,000 to 3,000 positions, out of 25,000. The main element is reducing our regional organisations into smaller teams and pushing decision-making out to the countries - closer to the customers. Further, a thorough process excellence project will reduce bureaucracy and streamline processes - to the benefit both for customers and internal efficiency.

In order for Maersk Line to concentrate on its core business of container shipping, container inland services (trucking, rail, stevedoring etc.) and logistics activities (Maersk Logistics and Damco) is being separated from the Maersk Line organisation. Maersk Line's structure will also be reduced from 14 to 11 regions to further simplify the global organisation.

The new strategy is based on comprehensive analyses over the past 6 months of Maersk Line's organisation and feedback from customers. A new management team has been established to take responsibility for the delivery of the strategy.